Proposal template for “Using Digital Marketing to Increase Participation in the Child Support Program”

1. Executive summary

In 4–6 sentences, summarize who you are, the need you address, what you will do with this funding, and the outcome. Mention that you are applying to Administration for Children and Families - OCSE for this opportunity.

2. Statement of need

Define the problem with data. Show how it aligns with this program’s purpose (funding area: Income Security and Social Services) and the population you serve.

3. Goals & objectives

State one clear goal and 2–4 SMART objectives (specific, measurable, achievable, relevant, time-bound). Tie timelines to a project period that begins after the July 2018 deadline.

4. Approach & methodology

Describe the activities, who carries them out, and why this approach will work. Reference any evidence base or prior results.

5. Eligibility confirmation

Confirm your organization matches the eligible applicant types for this opportunity and note your registrations (SAM.gov, UEI).

• State governments
• Native American tribal organizations (other than Federally recognized)

6. Budget narrative

Justify each major cost and tie it to the activities above. This opportunity’s award range is $20,000 – $170,000, with about 17 award(s) expected—size your request accordingly.

7. Evaluation & outcomes

Explain how you will measure success, what data you’ll collect, and how you’ll report results to Administration for Children and Families - OCSE.