Farmers Market Promotion Program

Archived

Agricultural Marketing Service

Description

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;• Encouraging the development of value-added agricultural products;• Developing marketing strategies for producers of local food and value-added products;• Facilitating regional food chain coordination and mid-tier value chain development;• Promoting new business opportunities and marketing strategies to reduce on-farm food waste; • Responding to changing technology needs in direct producer-to-consumer marketing; and• Covering expenses related to costs incurred in obtaining food safety certification andimprovements to food safety practices and equipment.Projects that aim to address COVID-19 impacts through these activities are welcome.

Who can apply

  • Others

Contact

AMS provides resources and information on its website (https://www.ams.usda.gov/fmpp) that may be helpful to applicants, including webinars information, Frequently Asked Questions (https://www.ams.usda.gov/sites/default/files/media/FY2021FMLFPPFAQ), descriptions of funded projects, FMLFPP Project Narrative Guide and required application forms. AMS staff is available to provide timely technical assistance.<br/>USDAFMPPQuestions@usda.gov
USDAFMPPQuestions@usda.gov

Key dates & funding
  • PostedMay 5, 2021
  • ClosesJun 21, 2021
  • Award floor$50,000
  • Award ceiling$750,000
  • Program funding$38,450,000
  • Expected awards100
  • CFDA10.175
Categories

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